Buying guides
How to buy school shoes that actually last a term
Four things to check before you pay — and the one measurement almost every parent gets wrong.
12 July 2026 · 6 min read
Read the guideThe Journal
Parenting notes & buying guides
Practical things we've learned from making, testing and living with what we sell.
⌚Safe tech
A parent’s guide to a child’s first smartwatch
What the controls should do, what data leaves the device, and the questions worth asking before you buy.
3 July 2026 · 9 min read
🧵Sustainability
Clothes that grow with them: the case for buying fewer, better
Adjustable waists, generous hems and honest fabrics. Why the cheaper option often costs more.
24 June 2026 · 5 min read
🎒Parenting
Packing the perfect school bag (without wrecking their back)
The 10% rule, why chest straps matter, and how to talk a seven-year-old out of the heavy one.
18 June 2026 · 4 min read
🧸Buying guides
Toys that survive siblings
We handed twelve toys to three households for six months. Here is what came back intact.
9 June 2026 · 7 min read
🧥Style
A capsule wardrobe for parents who have three minutes to get dressed
Twelve pieces, forty outfits, zero decisions before coffee.
30 May 2026 · 6 min read
Article pages are stubbed out — drop in your headless CMS and route these to /blog/[slug].
Early access to new drops
Join the family list
Early access to drops, size-up reminders and the occasional parenting tip worth reading.
No spam, ever. Unsubscribe in one click.